‘Tis the season for endless holiday parties, and new fashion concept space theCURATORLA brought out quite the crowd this week on one of L.A.’s chilliest nights!
Celebrity fashion blogger Louise Roe and Obagi Skin Health Institute hosted an intimate cocktail party with some of the most stylish influencers in the city.
Tucked behind the Balenciaga store on Melrose Ave. in West Hollywood, the party took place in what was previously somewhat of a hidden secret. The space transformed into an art gallery for the night, and artisan furniture and installations filled the shop.
Petals LA adorned the room with winter whites, and copies of Roe’s new book Front Roe were placed throughout. In a season where gluttony runs amuck, theCURATORLA opted for healthy elixirs. Organic lemon and ginger cocktails from Moon Juice were served, and dermatologist to the stars, Dr. Zein Obagi, was on hand to teach guests how to save their skin from the harsh dry of winter. Guests filed into the space and patiently waited their turn at receiving one of Obagi’s renowned treatments. ZO Skin Health products filled the shelves, and attendees went home with the brand’s newest sunblock.
