When I read the packaging of various skincare products, it’s easy to gloss over hyaluronic acid and niacinamide, for example. This isn’t because they’re not powerful or sought after in the formulas I use—it’s because they’re so common that they no longer jump out at me. Kakadu plum in skincare, however, is a different story.
To be honest, three weeks ago, the ingredient was foreign to me. But during a recent PR mailer unboxing, I came across two products at the same time that boasted what I’ve learned is an incredibly powerful antioxidant. COOLA’s Moon Silk Moisture Recharging Mask and Elevé Cosmetics’ Organic Golden Beauty Oil both list kakadu plum as a hero ingredient in their formulas. A quick Google search informed me that kakadu plum in skincare has been (quietly) growing in popularity for a few years, and high-end products by Dr. Barbara Sturm and DERMAdoctor contain the game-changing component. It’s found in Australia and known for its wildly high concentration of Vitamin C.
Whether it’s been a name in the game for years or not, it isn’t something I’ve been familiarized with until now. Eager to learn more, I reached out to Ginger Averitt, co-owner of Elevé Cosmetics. Keep reading for everything you need to know about kakadu plum in skincare!
skyelyfe: First and foremost, what is kakadu plum?
Ginger Averitt: Kakadu Plum is a fruit found in Australia which contains the highest amount of Vitamin C of any natural food source in the world. In fact, it contains 100 times more Vitamin C than an orange!
SL: What are its skincare benefits?
GA: Vitamin C is an antioxidant which reduces oxidative stress, neutralizes free radicals and helps protect our skin from environmental stress. Bonus: It’s naturally antibacterial, which helps fight acne.
SL: What caused the decision to include it in your beauty oil, and how is it formulated in the product?
GA: Our beauty oil contains 15 different wildcrafted and organic ingredients that are combined to nourish, protect and stimulate collagen production. Kakadu plum is an amazing addition because of the high concentration of Vitamin C, which we all know is a huge bonus for healthy skin!
SL: It’s said to be the most concentrated form of Vitamin C on earth. If such is the case, why doesn’t it pop up more frequently in skincare products?
GA: I think it’s a relatively new discovery, and most people haven’t become aware of what a powerful ingredient it is for repairing our skin.
SL: Is there anything else you’d like to add about kakadu plum in skincare?
GA: We see it popping up in more skincare products across major brands now. We can attest to its effectiveness—our beauty oil has a cult following and has transformed our own skin. It’s our holy grail!
SL: Tell me about your background in skincare and how Elevé came to be.
GA: Elevé Cosmetics launched in 2015 with our Bombshell Beauty Balm. We believe that makeup should be stylish and long-wearing while it also heals, repairs and protects your skin. Packed full of antioxidants, peptides and active anti-aging ingredients, our products are designed to enhance your natural beauty while improving the way your skin looks and feels. Our philosophy of using natural, organic ingredients simply makes sense. It’s less about promising you a miracle and more about pampering your skin.
To learn about other rare skincare ingredients found in different parts of the world, click HERE for the hydrating benefits of chaga mushroom!