Joico put on quite the hair affair Thursday night at The District by Hannah An, a new upscale Vietnamese eatery located at 8722 W. 3rd St. in L.A.
Dancing with the Stars‘ Peta Murgatroyd hosted the event, which celebrated the launch of Joico’s new liquid-to-powder Hair Shake texturizing product. She was joined by the line’s celebrity hairstylist spokesperson Paul Norton of West Hollywood’s Sally Hershberger salon.
Guests at the fete noshed on delicious appetizers (I couldn’t stop stuffing myself with chicken skewers and other such delights), sipped on signature “Shaketini” cocktails, created slow motion hair-whipping videos and took in a hair demonstration by Paul. But the highlight of the bash was certainly the private shimmy attendees got to witness from Peta (you can view it on my Instagram right here). Everyone left the event with a bag of goodies, including (obviously) the brand new product!